When jeff bezos
founded in 1994, the age of the online-retailer appeared far away.

In August 1994, The New York Times published an article which was open with the question “Is the internet overused?” The article expressed skepticism on data that said 20 million people were using the web, the officials said that the number was close. Estimating the results of waiting companies for money waste companies on online projects, up to two million.

Unlike the New York Times, Bezos was quick about the business potential of the Internet. In the early 90s, D. E. Growing through the ranks in a meteorite clip on Shaw, he started developing the idea behind Amazon. Whatever it was, it was to determine what type of business had the most potential. (For more information, see: 10 facts about Amazon that you do not know.

One factor that broke the accusations of Bezos, was a decision of the U.S. Supreme Court recently that mail-order businesses were exempt from sales tax in those states, in which the companies did not have physical presence. They started researching mail-order businesses and their products. From there, he won the opportunities of short and short lists, finally decided to come to the book business, because millions of titles were in print.

He talked with friends and family through thought, who offered financial and ethical support. Details of the business came into consideration for Bezos on a cross-country drive from Texas to Seattle. While setting up shop in the garage of his Seattle house, he initially named the business, as the magician’s phrase “abra-cadabra”, but later changed it due to the similarity of “cadaver.

A new name and a complete library of books for sale, was opened for business, and orders began almost immediately.

Bezos said, “Within the first few days, I knew it was going to be very big.” “It was clear that we were much larger than the courage to expect.”

In its first two months, the benefits of getting online were clear. Amazon sold books in all 50 states as well as in more than 45 countries, which brought $ 20,000 in sales per week until the end of 1995.

Another major advantage of being online was that the book manufacturers and suppliers had the ability to sell goods held in the warehouses. Amazon allowed to offer almost infinite inventory, without nearly the related costs.

Bezos knew that the company’s initial success would lead to copying and competing. Amazon’s key to survival, Bezos soon realized, innovation and size. One reason is that they chose the name of the Amazon because it is the largest river in the world. His plan, even though Amazon had initially focused on books, was to create the site in the world’s largest store.

By October 1995, Bezos felt confident enough in business to seek capital with initial public offering (IPO), which he completed in May 1997. Despite investors’ insistence, Bezos warned them that he does not expect the company’s earnings. A profit for four to five years. Instead, they planned to make a huge increase in all the surplus revenue to increase the business.

In order to enter the online retail market, the number of barriers and Internet users is increasing rapidly every year between the mid and late-90s, at that time the Bejos motto for Amazon is in three words “Get Big Fast” Was expressed.

After this he not only invested in technology and new initiatives but by purchasing a wide range of competitors, potential competitors and complimentary businesses over the next few years. The payment of that investment ceased, and gave the company leadership status in online retail, an area that was not present ten years ago. Amazon achieved such a level of popularity that Time Magazine named Bezos 1999 Person of the Year.

While the tremendous trek for Amazon’s long and profitability troubled some investors, the strategy served well to the company, especially when the dot-com bubble broke up in early 2000, wiping a large number of Amazon competitors.

By the fourth quarter of 2001, Bezos announced the company’s first profit – $ 5 million per share, or one penny per share. But this profit came on revenues of over $ 1 billion.

By 2001, the dot-com bubble had exploded, and even Amazon had to retreat and re-evaluate. Sorting took place in the form of a trim, in which the company shed 1,500 employees. Re-evaluation seeks ways to diversify Bezos into Amazon business model.

One of the areas of diversification was the Amazon Marketplace, which allows Amazon customers to sell their used books and other products with Amazon’s own offerings. To date, the item market used by Amazon is still the largest in the world. (For more information, see: How do we finally become customers of
Ten years after New York Times suspected that 20 million people used the Internet on a regular basis, there was no denying that it had become a decisive force in American culture. By 2004, almost 60% of Americans had access to i \ Internet access, and this number was increasing. And Amazon, who were now offering a wide range of books and CDs ranging from clothing, electronics and a variety of products, were specially positioned to take advantage of the growing number of Americans who were shopping online. In 2004, Amazon was brought in $ 6.9 billion in revenues, which rose to $ 8.5 billion in 2005.

In addition to growing, with the displacement of unmatched industry veterans, his experience of Bezos continued to make him experiment with new business lines and new services. Some, like the forest in Amazon’s jewelry, did not get out of the pan. But others, such as the Amazon Prime Program, were fantastic successes. This program, which was launched in 2005, offered free two-day shipping for the $ 79 annual fee in the continental United States. Due to the success of the program, Amazon launched it in Germany, Japan, United Kingdom, France, Italy and Canada in the next eight years. Prime customers succeeded to keep loyal and it became even more difficult to compete for other online retailers.

With its place at the top of the online retail world, Amazon began to look at other amounts – one of which was technology development. The business started, as Amazon had, with books. Amazon Kindle, introduced in 2007, was a lightweight tool to read electronic books, which was largely responsible for the creation of e-book market in the US and overseas.

Four years later, Amazon entered the tablet market with the low cost Kindle Fire of the iPad, which many people have deliberately seen as loss leader so that the company can help in selling its huge catalog of digital content.

With those for smartphones, groceries, television series, cloud storage, aerial drones and social networking, these new businesses made Amazon not only the largest online retailer in the business, but also one of America’s leading tech companies in 2014, 88.8 Billion dollars revenues were received. , It made Bezos and Amazon a lot of money.


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